Bowling, though never a sport of Kings, at one point in time, occupied a perfectly respectable place in the pantheon of American sports. Then something happened: America ceases to embrace the PBA's image of bowling. In 2000, three former Microsoft executives scooped up the entire apparatus of professional bowling to save it from the brink of extinction. The film focuses on Steve Miller, a former top Nike executive, and four professional bowlers at very different places in their careers and their sometimes funny, sometimes sad adventures on tour as professional athletes.